I AM SOUTH AFRICA

Commissioned by SA Tourism , CityFilm is rolling out a marketing campaign called: “I AM SOUTH AFRICA”. The goal is to stimulate domestic tourism and help South Africans to rediscover their own country.

The campaign comprises a series of 9 provincial films and 1 country film. In every 24 minute tv show, our presenter Pearl Thusi will be exploring what each province has to offer to domestic travelers in terms of adventure, culture & heritage, food & wine, leisure & entertainment and health & wellness. The programs will be launched on national television and made available at least 365 days through inflight-entertainment, 4/5 star hotels in South Africa, online broadcasting channels and partners. CityFilm is responsible for the entire campaign from pre-research to post- production.

The CityFilm Team is currently traveling South Africa exploring Must Visits and Hidden Gems. Should you have any recommendations or should you want to use the content in your endeavours to promote South Africa, feel free to contact Desiree Brouwer via email.