EMEA Group

The EMEA Group (Europe, Middle East and Africa) is a SANEC business promotion platform aimed at facilitating entrepreneurs and organisations in doing successfull business in and between Western Europe, the Arabian Gulf region and Southern Africa. We focus on the six countries of the Gulf Co-operation Council (GCC), Bahrain, Kuwait, Oman, Saudi Arabia and the United Arab Emirates. SANEC offers this platform as an additional service to our members wishing to extend their business  to the Arabian Gulf, or strenghten this relationship. We guide business within this area by having close contacts with both the public and the private sector in these regions. In close connection with specialised consuls, government institutions and companies, the SANEC EMEA Group is able to facilitate your business and offer custom made services based on your needs for doing business in and between Western Europe, the Arabian Gulf and Southern Africa. 

Southern-Eastern Africa is fast emerging as one of the most important markets for the Arabian Gulf, mostly consisting of the Gulf Co-operation Council (GCC), an economic alliance of six Middle Eastern countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates). The Arabian Gulf has been quick to recognise the immense potential in the emerging markets of Africa and is working diligently to penetrate new markets within the Southern-Eastern African continent. The Arabian Gulf has emerged as a hub for investment into and from Southern-Eastern Africa. 

It is a known fact that the GCC countries form an oil-rich region with the largest proven crude-oil reserves in the world—some 480-billion-plus barrels. What is not so widely known is that the GCC region’s economy as a block has more than tripled over the last decade, surpassing well over $1 trillion on a double-digit growth rate with a population topping 50 million people. 

The GCC’s Gross Domestic Product (GDP) is expected to hit $1.7 trillion by the middle of this decade. As per the GDP Purchasing Power Parity (PPP) per capita survey, Qatar, the United Arab Emirates, and the State of Kuwait ranked number 1, 3, and 7 on the list respectively.

In simple terms, as a block, GCC citizens currently boast the highest standard of living, with a booming population and an exploding economy. Growth has been driven by rising public-sector spending, especially on physical and social infrastructure, and buoyant private-sector activity. Displaying a heightened awareness of and sensitivity to regulatory issues, the GCC countries are easing barriers for entry and have established a pro-business stance, attracting overseas investment and companies to the region in a newly transparent environment.

Recent strides in technology, communications, and logistics have made the world a smaller and smaller place for doing business. International expansion is no longer restricted to large companies. Small and medium enterprises (SME) are now able to compete half a world away, if they make the right contacts and align themselves with the right distributors and strategic partners. 

There will be various informative GCC country specific-based events on a biannual basis, runned by SANEC to help you develop and grow your business in relation to the GCC region.



SANEC will assist our members through our core services to enter the Arabian Gulf:

  • Strategic Business Connections - we facilitate links between projects and investors and put clients in touch with the best networks and contacts in the Gulf region. 
  • Negotiation Support - we assist companies with all the phases of deal negotiations, from introductory meetings to closed deal signatures. 
  • Export Strategy - we help our members create or refine their export strategy so that they get the most out of their export experience. 



SANEC Members wishing to explore, expand or connect their business with the Arabian Gulf, or would like to obtain more information on the EMEA Group, can contact:


Wesley Smant, Project Manager Gulf Region

Email: [email protected]